Analyze Your Website Performance Using Google Analytics
Once you have your business website up and running, that is not the end of the job because you need to keep a close eye on what is happening with your site in terms of visitors. Now, you can do this using statistical analysis programs that you will probably find already installed in the admin area of your site (if you are using your own web hosting).
However, if you want a far greater depth and breadth of analysis you need look no further than another free Google service, Google analytics. Despite the fact that it is a free program, Google analytics is a very sophisticated and detailed program that allows you to analyze the traffic coming to your site in many different ways. For instance, it allows you to apply segmentation to the visitors that are visiting your site. You might for example want to see how many visitors are being driven by AdWords advertising, so the analytics program allows you to isolate visitors from ‘Paid Advertising’.
Obviously, you’re going to be interested in those visitors who converted (did what you wanted them to do), so again, it is extremely useful to be able to isolate ‘Visits with conversions’. You can track how your keywords are performing in e-mail newsletters, paid links, affiliate campaigns and on all of the major search engines,obviously including Google of course.The tool even allows you to see what part of the world your visitors are coming from, thus enabling you to see where your best converting traffic is coming from in geographical terms. Google analytics is a tool that every webmaster who has built any kind of online business site should be using, simply because the information that the tool returns is invaluable for enabling you to improve your site, and thereby increase conversions. And, of course, it is entirely free and remarkably easy to use as well. You literally insert a small snippet of code onto any page that you want
to track, and that is that.