Keyword Research

Without keyword research it is all but impossible to achieve highly targeted search engine traffic to a website. Many sites are built around a set of low-performing or irrelevant keywords, which means the traffic (your audience) coming to your website IS NOT WHAT IT COULD BE. It is important to have a clear focus on who your target audience is. Your audience could be industry or product specific, but it also could be region specific as well. It is our experience that people look for information on a global scale and services on a regional.For example, if you were a Real Estate Agent, practicing in a particular town, then most likely your targeted audience would be region-wide and not nation-wide. Optimizing for a national audience would only bring in irrelevant traffic with a low or even zero conversion rates.

Keyword Popularity

Many times website owners will come up with a list of common sense keywords for their businesses, which by all logic should produce excellent results. After keyword research has been performed it may become evident that a slight derivation of these keywords is what most people are looking for or that there are some other high performance common sense keywords that were overlooked.Keyword popularity is usually measured by how many times a month a search is performed on several search engines for a particular keyword or phrase. It is important to know the potential traffic for the keywords before optimizing the website. High performance keywords generally bring in high amounts of traffic. There also may be more competition for these popular keywords since many will want to get a piece of this traffic.

Keyword Competition

Keyword research that involves researching the competition for each keyword in order to determine what specifically needs to be done to your website to achieve top 10 rankings. Until you know who your competition is and what techniques they are using to achieve top 10 rankings, you have not performed full-blown keyword research and analysis. Good research will give you a big leg up on the competition.

Keyword Convertibility

This is an analysis of which keywords will convert traffic into sales. According to search engine studies. Some high traffic keywords will bring in tons of information seekers to a website but may not convert many into sales. On the other hand, many low traffic keywords are often overlooked and these can be high in converting the visitors into sales. Many specific terms will fit into this category such as 3 or 4 word key-phrases. Good research will uncover these.

Cooperation

Keyword research is always done in conjunction with our clients. Who knows your business better than you? We ask our clients for their list of keywords first and then we perform our own independent keyword research and discuss our findings with you. Most of the time, the outcome is that our clients choose some of keywords they have chosen plus many from our research.