Use Splash Pages Sparingly and Appropriately
Everyone seems to love a great Flash intro. But even to a charmed visitor, multiple splash pages with no way out get tiresome. You should give your visitors the option to advance past the intro on their own, without the nasty redirect, which a lot of Flash intros use to send the visitor to the actual content of the site. We know the search engine spiders do not like redirects. So let your visitor take control over their experience.

On the flip side, you should have more than a single entry point into your site. No, I’m not talking about creating a bunch of doorway pages and redirecting them to your Flash site. I’m talking about optimizing each page of your site according to its content.

Don’t have one splash page as your entry point, and then compile all of the movies into that single page. This forces the visitor to have to return to the beginning just to get to another place in your site. If you need an “About Us” page, then create a separate page, and optimize it. Create another “Articles” page, optimize it, and so on. But please, don’t create a splash page for each. Even your visitors won’t like that very much.

Increase your Link Building Strategy
There is more to SEO than just your content. If you must give up some of your crucial text in favor of the slick Flash content, then it is even more important for you to concentrate on your linking strategies. Of course, every SEO should concentrate on this area, but it’s even more important for the Flash site. Use anchor text properly (i.e. “Best SEO Tip” versus “Click here”), link to relevant and complimenting sites, and achieve those precious one way links.

If it is indeed harder for a search engine to find your Flash site, then make it accessible to them by back links. This will also help your traffic when you are not being indexed the way you like in the search engines, especially for those search engines that do not incorporate the SDK technology like MSN.