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Let’s begin then with the site map. Create a basic HTML page with
all of the default tags. As you’re obviously into SEO, you’d
have a decent sized title and keyword flecked meta description
included right?
<html>
<head>
<title>Site Map for Rouge Records -
Providers of the best underground and UK imported vinyl and DJ
accessories</title>
<meta name="description" content="Rogue
Records, visit our store or buy online! Aimed at both the
enthusiast and professional DJ, we sell everything that any
turntablist could ever need, from the freshest records to industry
standard turntables and mixers. We specialize in unreleased
dance music imported from the UK from the baddest styles, including
house, techno, break-beat, drum and bass, hardcore UK garage and
hip hop. We also provide a selection of the hottest new
tracks from all over the USA">
</head>
<body>
A short introduction is not necessary but it gives you a chance to
blend in a few more keywords and makes it clear that this page
links to your entire site:
<div>Welcome to the Rogue Records site map; browse through
our vinyl or buy a top quality mixer, whatever you want to do, the
page that will let you do it is listed here. We at Rogue
Records think that navigating our site and finding what you want
should be a simple task. The heading in each section
corresponds directly with the top-level links of our navigation
bar</div>
Now for every directory in your site structure, you want a main
heading. Below this you can list the pages that reside in that
folder. A simple un-ordered list will do; theoretically you
could use a table with no impact on your ranking, but a table
should only be used to display data in a tabular format, and as
this is not a list of figures or prices or amounts, it doesn’t
strictly fall in to the category of data. For proper form and
accessibility compliance, I’d avoid the use of a table to display
links
Using this structure instead of a table can help reduce the amount
of unnecessary tags that can dilute your content. Similarly,
staying away from deprecated presentational tags like <font>
etc, can also prevent this happening.
A list is more than adequate for our needs with this page.
Heading text is viewed by some spiders as slightly more important
that normal body text so enclosing the link text within a heading
may help to improve your ranking slightly:
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